One thing you may not know about me is that I mucked around in advertising for a few years. (Another is that my lamp could do with a light dusting). I am sure you have worked this out for yourself, but, when creating an advert, the best thing you can do is emphasize the service or product's Unique Selling Point. Sadly, I never had the opportunity to write the words on an ad for a cricket academy, but if I had I would have almost certainly focused on the location or the coaching or the fact that you share a changing room with the netball squad. What I wouldn't have done...is this.
Epic fail. They even missed out an apostrophe and the word
the.
Incidentally, I went to a cricket academy in Perth.
The ACE Academy. They advertise themselves as, 'The World's Finest Cricket Academy'. It worked for me.
